✅ How did the stock market move this week?
✅ Let’s find out exactly what "stocks" are.
✅ The secret behind "Inflation" and rising prices!
✅ Who owns YouTube and Google? Meet "Google's Mom."
Welcome to The Lemonade Times!

Hello, Future CEOs and Smart Parents! 👋
I am a journalist and a mom living in New Jersey. While covering the news, I realized something important: The world of money often feels like a secret club for adults. News about Wall Street, inflation, and stocks sounds difficult and boring.
But actually, it’s about YOUR life. It’s about why your favorite Roblox game costs money, why sneakers get more expensive, and how companies like Apple make iPhones.
That is why I started The Lemonade Times. Just like making the perfect lemonade requires the right mix of lemons, sugar, and water, understanding the economy needs the right mix of News, Knowledge, and Fun.
A Special Note for Parents: How to Get the Most Out of This
Parents, this newsletter is designed to be a shared journey. To truly maximize its educational value, I highly recommend you take a moment to read the 'Get Most Out of It' section on our website.
It’s not just user instructions; it’s a guide packed with specific tips on how to spark meaningful conversations, deepen your child's understanding, and turn this weekly read into a powerful tool for financial literacy at home. It’s the key to unlocking the full potential of The Lemonade Times for your family.
Here is the fresh menu you will get every week:
🎢 Freshly Squeezed: Last Week's Market Wrap The stock market is like a rollercoaster—sometimes it goes up, sometimes down. We show you exactly how the market moved and explain the "why" behind it in simple stories, not boring charts.
📈 Stock 101 Does the word "investment" sound scary? It won’t be anymore! We break down the basics of stocks step-by-step so you can easily understand what it means to own a piece of a company.
🧠 Econ 101 Why do prices go up? What is inflation? We decode the "big words" on the news and explain the hidden rules of the economy that shape our daily lives.
🍋 Lemonade Pick We shine a spotlight on one public company each week—from tech giants like Google to the brands you wear. We dive deep into who they are and how they make money.
😝 Sour Powder Think you mastered today's news? Test your brain with our weekly pop quiz! It gives your brain a little "kick" like sour powder, but getting the answer right feels sweet.
Are you ready to turn your curiosity into smart money? Let’s dive into our very first story! 👇Let’s Squeeze the Day!🍋
Freshly Squeezed:Last Week’s Market Wrap
👋 A Quick Note Before You Start!
If this looks a little difficult at first, please don't worry! You don't need to understand every single word right away. Just read through it comfortably, like you are reading a story. (And if you look at the bottom, there is a simple explanation of what a "Stock" is, so don't be scared!)
Here is the secret: If you just read these little updates every week, you will slowly start to understand how the money world works. It’s like learning a new game—at first it’s tricky, but before you know it, you’ll be seeing the market just like the experts do!

📉 Weekly Market Update: Taking a Breather (Jan 12–16)
The New York stock market has been climbing very high lately, but last week, it decided to take a short break. The main scores (indexes) went down just a little bit. Think of it as a runner stopping to catch their breath after a fast race.
🍋 Market Watch: Winners & Losers
🚀 What Went Up? (The Winners)
• 🛒 Everyday Essentials (Consumer Defensives): When the market gets scary, investors buy things people needevery day—like toothpaste, food, and soap. This sector was the champion last week (up about 3.7%!).
◦ Stocks to watch: Walmart ($WMT), Costco (COST), and Coca-Cola (KO).
• 🤖 AI Chips (Semiconductors): The excitement for Artificial Intelligence (AI) is still alive. Companies that make the "brains" for computers stayed strong, even when other tech stocks took a break.
◦ Stocks to watch: NVIDIA (NVDA) and Micron (MU).
☁️ What Went Down? (The Strugglers)
• 🏦 Banks (Financial Services): Banks had a tough week, falling about 2.1%. They started sharing their "report cards" (earnings reports), and the results were mixed—some good, some not so great.
◦ Stocks to watch: JPMorgan Chase (JPM) and Bank of America (BAC).
• 📺 Streaming & Entertainment (Communication Services): This sector struggled last week (down about 2.0%). While some tech giants did okay, streaming companies faced challenges. For example, Netflix dropped as investors worried about its plan to buy other big media companies.
◦ Stocks to watch: Netflix (NFLX) and Disney (DIS).
🤔 Why Did the Market Drop?
1. Waiting for More "Report Cards": Earnings Season has already started. Big Banks showed their numbers last week, and now investors are a little nervous, waiting to see the rest of the report cards before making their next move.
2. Taking Profits: Stock prices were at record highs recently. Because prices were so high, some people decided to sell their stocks to lock in the money they earned (this is called "profit-taking").

🔮 What to Watch This Week
Next week is going to be important! Big companies like Netflix, Johnson & Johnson, and Intel will release their earnings reports.
• Strategy: Watch if the AI companies keep going up, and see how the big companies perform on their "report cards."
💡 Mini Dictionary
• Correction/Breather: When the stock market goes down a little bit after going up for a long time.
• Earnings Season: Think of it like Report Card Day at school. Every three months, companies have to show everyone exactly how much money they made. If they get an 'A' (made lots of money), their stock price usually goes up!"
• Investors: People or organizations that put money into stocks to make a profit.
Stock 101
Wait, what are Stocks? 📈
Have you ever heard adults say, "Stocks went up!" or "The stock market is moving!"? Stocks aren't difficult at all. Just imagine a delicious 'Pizza'.

1. A Stock is a 'Slice of Pizza'! 🍕 Imagine you started a super popular 'Lemonade Company'. The company grew so big that you couldn't own it all by yourself. So, you divide the company into many pieces, just like slicing a pizza.
• One of these small slices is exactly what a 'Stock' is.
• If you buy this slice (stock), you become one of the Owners of that company!
• If you bought 1 share of Apple stock? Congratulations! You just became a tiny owner of the company that makes iPhones. 😎
2. Why Do Companies Sell Stocks? 💰 Because they need 'Big Money' to do bigger and cooler things.
• "We want to build a new iPhone factory!" 🏭
• "We want to build a rocket that goes to space!" 🚀
• Instead of borrowing money from a bank, they say to people: "We will give you a slice of our company (stock), so please invest in us!"
3. Why Do Prices Go Up and Down? 🎢 It’s very simple. It’s all about Popularity!
• Price Up! 📈: Did the company release a huge hit game or make a lot of money? "I want a slice of that company, too!" People crowd in to buy it, so the price goes up.
• Price Down! 📉: Did the company make a mistake or lose popularity? "Eh, I don't want it anymore." People sell it, so the price goes down.
✨ Summary
• Stock: A small slice of a company. If you hold this, you are a company owner!
• Stock Market: The market where those slices are bought and sold.
• Why we buy stocks: Because the value of the slice I bought can grow, allowing me to sell it for a higher price later! (It’s a way to make your money work for you!)
4. What is the Stock Market? 🏪 The Stock Market is like a 'Giant Supermarket for buying and selling company slices'.
• Just like we go to a convenience store to buy snacks, people go to the 'Stock Market' to buy stocks. (Of course, we don't go there in person; we trade using computers or smartphones!)
• The New York Stock Exchange (NYSE) and Nasdaq are the biggest 'Stock Supermarkets' in the world.
🙋 Wait! What about Dow, S&P 500, and Nasdaq?
📊 You often hear news like "The Dow is up!" or "The S&P 500 fell!". What does that mean?
Think of them as the "Team Scoreboards". Instead of checking just one player (one company), we look at the average score of a whole team.
If the S&P 500 goes up: It means the 500 biggest companies in America are doing well overall. It's like checking the weather—is the market sunny ☀️ or rainy ☔ today?
Does this sound a bit tricky? Don't worry! Next week, I will explain exactly what the "Big Three" (Dow, S&P 500, Nasdaq) are and how they are different. Stay tuned! 😉
🧠 Econ 101
The "Price Monster" 👾

Have you ever heard your mom or dad at the grocery store say, "Wow, why is everything so expensive these days?" 🍎🥦
That feeling has a name: "Inflation." It sounds like a hard word, but it just means: "The Price Monster is getting hungry."
Let's imagine you have a piggy bank. 🐷
1. The Magic of 100 Coins 🪙 Imagine you have 100 dollar bills on the table. Last year, this was enough to buy your favorite Lego set.
But this year, the Price Monster made a new rule. He says, "If you want that same Lego set, give me 3 EXTRA dollars."
Last Year: You paid $100.
This Year: You pay $103.
You didn't get more Legos. You just paid more money. When adults see this, they use a fancy symbol called % (percent). So when they say "3.0% Inflation," just think: "Oh, for every $100 I spend, the Monster eats 3 dollars!"

2. Why Does It Matter? (The Big Pile of Money) 🏠 You might think, "It's only 3 dollars. That's not a lot!" But wait! Your parents spend a LOT more than $100 to take care of the family.
Imagine a HUGE pile of money that pays for your house, food, and car. The Monster takes a bite out of every single $100 bill in that pile.
Chomp, chomp! 🦖 He eats $270 every month.
(That’s enough to buy a new pair of AirPods! 🎧)
Chomp, chomp! 🦖 In one year, he eats over $3,000.
(Oh no! That was our money for a trip to Disney World! ✈️🏰)
So, Inflation means: Even if your parents have the same amount of money as last year, they can buy FEWER things because the Price Monster ate some of the value.
That is why adults are always watching the news to see if the Monster is getting full or getting hungrier!
Lemonade Picks
The Secret of Google & Alphabet 🕵️♂️

Do you use YouTube or Google Search every day?
But wait, if you look for "Google" in the stock market, you will see a strange name: 'Alphabet'. Huh? Where did Google go, and why are the ABCs showing up? 🤔
1. Google Got a 'Mom'! 👩👧
In the past, Google was alone. But now, it has a big "Mom" company called 'Alphabet'.
Mom (Alphabet): The head of the family. She manages the money and makes big plans.
Eldest Son (Google): The smart son who does all the famous work. He runs Search, YouTube, Android, and has two powerful weapons:
Gemini (The Brain 🧠): This is Google's super-smart AI. It helps people write, draw, code, and answer questions. It makes Google smarter every day!
Google Cloud (The Warehouse ☁️): This is a "Giant Digital Warehouse." Google rents out huge computer spaces to other companies (like Spotify or Twitter) so they can store their data and run their apps.
Other Siblings (Other Bets): There are younger siblings like Waymo (self-driving cars) and Wing (delivery drones). They don't make much money yet, but they might change the future!
So, when we say "I want to buy Google stock," we are actually buying the stock of the mom company, 'Alphabet'.
2. Wait, How Does Google Make Money? (The Secret!) 💸
Google Search and YouTube are free for us to use. So, how does Google become so rich?
Secret 1: Ads (The Billboard) 📺
Most of Google's money comes from Advertisements.
When you search for "Best Sneakers" or watch a funny cat video on YouTube, you see ads, right? Companies pay Google a lot of money to show those ads to you!
Secret 2: Cloud (The Rent) 🏗️
Remember the Google Cloud warehouse? Big companies pay Google "Monthly Rent" to use that digital space. It’s a very fast-growing business!

3. How Much is One Slice (1 Share)? 🎫
(As of January 16, 2026) How much money do you need to become an owner of Alphabet? Right now, the price for 1 slice (1 share) of Alphabet stock in the market (Nasdaq) is about $330.
It went up a lot from last year! At the beginning of 2025, it was around $191. But thanks to Gemini (AI) becoming smarter and Cloud making more money, the company became super popular, and the price zoomed up!
💡 Fun Fact: Alphabet stock has two names!
GOOGL (Class A): Comes with a voting ticket. (You can raise your hand at meetings and say, "Let's do this!" 🙋)
GOOG (Class C): No voting ticket. (You have to watch quietly 🤫)
Usually, the prices are almost the same!
4. What If I Want to Buy the WHOLE Company? 💰
If you became a billionaire and said, "I want to buy the entire Alphabet company!", how much would you need? This is called 'Market Cap'. Right now, Alphabet's total price tag is over $4 Trillion ($4,000,000,000,000)!
That is a huge amount of money! It means Alphabet is one of the most valuable companies on Earth, standing shoulder-to-shoulder with Nvidia, apple and Microsoft. 🌍🏆
✨ Summary
Alphabet: The "Mom" company that owns Google, Gemini, and YouTube.
How they earn: Mostly from Ads (showing us commercials) and Cloud (renting computer space).
Stock Price: About $330 for 1 share.
Market Cap: About $4 Trillion. (One of the most expensive companies in the world!)
Sour Powder
Did you catch everything in today's story? Let's test your "Brain Juice" with a quick pop quiz! See if you can get 5 out of 5.

1. What exactly is a "Stock"?
A. Money borrowed from a bank 🏦
B. A tiny piece of ownership in a company 🍕
C. A discount coupon for employees 🎟️
2. What happens to our money during "Inflation"?
A. Our money gets stronger (We can buy more!) 💪
B. Nothing changes.
C. Our money gets weaker (We can buy less...) 📉
3. What is the relationship between "Alphabet" and "Google"?
A. They are enemies competing for 1st place.
B. Alphabet is the "Parent Company" (Umbrella) that owns Google. ☂️
C. Google is the boss of Alphabet.
4. Look at the stock chart. Why does the line wiggle up and down? 📉📈
A. Because the computer is broken. 💻
B. Because people are buying and selling the stock every day. 🤝
C. Because it is drawing a picture of a snake. 🐍
5. The Big Investor Question 🎤 Now that you know what Alphabet does (from Google Search to YouTube and Waymo)...
Would you want to use your pocket money to buy Alphabet stock and become a "part-owner"?
YES! I want to own it because... (Example: "I use YouTube every day and I think they will make a lot of money!")
NO! I don't want it because... (Example: "I think it's too expensive," or "I like Apple or Roblox better!")
🕵️♀️ Check Your Answers!
Scroll down to see if you are a Wall Street Wizard.
🔑 Answer Key:
1. (B) Just like a slice of pizza! 🍕 2. (C) That's why ice cream costs more now than last year. 🍦 3. (B)Alphabet is the big family name! 4. (B) Prices change because people buy and sell! 5. (Bonus) There is no right or wrong answer!
If you said YES: You believe in the company's future growth. 🚀
If you said NO: You might be a cautious investor or prefer other companies. That's smart too! 🧐
A Final Note
NOTES FROM THE LEMONADE TIMES

"Someone's sitting in the shade today because someone planted a tree a long time ago." — Warren Buffett
🍋 Editor's Note: "The small seed of savings and investing that you plant today might look tiny or invisible right now. But over time, it will grow into a huge tree that provides cool and comfortable shade for the 'Future You.' Don't think it's too late—start planting your tree today!" 🌱
Until next time,

Small seeds. Giant shade

